My second year university project was to create a 360 degree campaign for a chosen brand. Finding a connection between the issues with fast fashion and the consumers shopping habits, I chose the brand Everlane - a brand dedicated to their transparency - to encourage further their brand's capsule staples and utilise their language to encourage consumer's to make better decisions.

 

Everlane is an American based company and after composing general research and statistics, it made it obvious that it isn't a well known label in the UK. I wanted to bring an element of British style by not only shooting in the Capitol city of London, but observing the way a the general working woman dresses in the UK.

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My final assets include a billboard, website, social media and email mockup as well as a virtual store experience to allow British consumers to have a realistic shopping experience in an Everlane store as an American person who has access to the brand's brick and mortar. 

 

Creative Director / Photographer / Stylist / Content Creator: Gemma Shingles (Tenfoot Styling)

Model: Giada Maia